What do we call this crazy thing?

As you are no doubt aware, UVSC will be changing to UVU in less than four months and already folks around campus are feeling the growing pains. The big question on everyone's mind is what do we call the campus in the interim. Nothing is official until July 1st of course, but you may have noticed a number of on-campus entities are already using the new UVU logos on everything from posters to bus ads.

We can say with some certainty that for the next few years folks will still call the school UVSC. It took a while for UVSC to catch on when it switched from UVCC. What we hope happens is that people don't freak out about this. There is nothing worse than getting corrected by someone saying "Uh, actually it is called UVU now".

UVSC or UVU...does it really matter all that much? Slowly people will refer to it as Utah Valley University. Actually we kinda hope that "The V" catches on. Salt Lake has "The U" and Provo has The Y" so why can't Orem have "The V"?

In the meantime, to all you branding police (deputized by college marketing or otherwise), it is fine to be vigilant on the usage of new logos and colors and whatnot. But when it comes to casual conversation, let UVSC slip by unchecked. Let's be the laid back university that doesn't care what you call it...just keep the funding coming.